Join our Wholesale Family!
Submit the application below to apply for our wholesale program.
Please note that availability of the program is based on our current production capacity and paint production schedule, as well as business fit.
Let customers speak for us
Benefits of a Wholesale Account
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🛍️ Retail-Ready Products
Beautifully packaged, customer-loved watercolors designed to stand out on your shelves and spark creative curiosity.
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💸 Generous Margins
Enjoy 50% off MSRP, with no minimum on your first order and bulk discounts available for larger restocks.
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🤝 Personalized Support
Work directly with a small, artist-run team who cares about your success—we're here to help you restock, promote, and grow.
Wholesale FAQ
Can I sell Peerless Watercolors online?
Can I sell Peerless Watercolors online?
To protect both our brand and our partners, Peerless products may be sold in your own branded online shop or in-person retail store. Reselling on third-party platforms such as Amazon, Etsy, eBay, or Walmart Marketplace is not permitted at this time.
What’s your turnaround time for wholesale orders?
What’s your turnaround time for wholesale orders?
We typically ship wholesale orders within 2–3 weeks. Larger orders or backordered items may take a bit longer, but we’ll always keep you updated on timelines. Please remember we are a small team creating handmade products! We try to work as fast as we can, while also providing our team with work/life balance.
Is there a minimum order?
Is there a minimum order?
Your first order has no minimum—we want you to get to know the products! After that, there's a $250 minimum for reorders.
Do I need a resale license or business registration to apply?
Do I need a resale license or business registration to apply?
Yes, we ask that all wholesale accounts provide a valid resale certificate or business ID as part of their application. This helps us keep our wholesale program aligned with retail partners.
Do you enforce a MAP (Minimum Advertised Price) policy?
Do you enforce a MAP (Minimum Advertised Price) policy?
Yes. To maintain consistency across all our retail partners, we ask that you match the pricing listed on our website. This helps protect your margins and keeps the Peerless brand strong across all sales channels. We kindly ask that no promotional discounts below MAP be offered without prior approval.
Can I cut Peerless Watercolor sheets to incorporate into my own products?
Can I cut Peerless Watercolor sheets to incorporate into my own products?
Peerless products must be sold as-is (no cutting, re-labeling, or rebranding without prior consent), but if you have a specific project in mind, please reach out!
Can I place wholesale orders online?
Can I place wholesale orders online?
Yes! Approved wholesale partners will receive a unique login to our online wholesale portal, where you can browse, order, and reorder with ease—anytime. If you're not yet approved, you can apply for an account at the top of this page.
I have more questions! Who can I contact?
I have more questions! Who can I contact?
Our team is ready to help you! Email peerlesscolorwholesale@gmail.com and we will get back to you as soon as possible.